My Positive Life – Denise Leicester

Founder of natural beauty brand ila, Denise Leicester, has spent a lifetime exploring the dynamics of natural healing. A qualified nurse, aromatherapist, yoga teacher and yogic healer, her hands-on experience extends from the rural communities of India to the Dubai royal family, and spans Eastern and South American healing traditions. 

Meaning ‘earth’ in Sanskrit, ila’s philosophy is encapsulated in their maxim: beyond organic. Their products are free from synthetic chemicals and contain a rare level of natural energy achieved by sourcing the finest raw ingredients directly from local producers who cultivate and harvest them in harmony with nature. They are then lovingly blended in a consciously converted barns in the beautiful English Cotswolds to ensure that each formulation retains the earth’s purest natural vibrations: the energy of ila.

One word that describes you? Visionary.

In your own words, what do you do? Creator and holder of the essence of Ila, developing and directing our company and making sure the purity of our intentions are never compromised. 

Who is your greatest influence in your career/life? My husband John.

Which is your favourite part of your job? Creating new products and working with beautiful ingredients, treatments, concepts and teaching.

Which is the part that you enjoy the least? Travelling.

What is your greatest achievement? Finding peace within myself.

What was your Plan B? I never had a plan B!

What is your most prized possession? My beautiful little Maltese Devi!

What’s the best advice you’ve been given? That real joy and happiness are found within and not in the outer world.

Please complete the sentence… I could not live without… My husband.

Favourite restaurant? In which city? Al Bharakat at Landaa Giraavaru in Maldives -the setting is magical, being on the water and they serve incredible Lebanese food.

What is your personal luxury? An evening of  ila …candles, incense, music lighting my bathroom – inner peace bath salts followed glowing radiance body cream and face oil.

What steps do you take to make your life more positive? On a daily basis : yoga prayer, meditation, Nordic walking. Singing and laughter. Having a regular massage.

Diana Verde Nieto - Positive Luxury's Founder and CEO

Positive Luxury’s co-founder and CEO Diana Verde Nieto is a social entrepreneur with a career history steeped in sustainability. After founding and overseeing sustainability communications consultancy Clownfish in its journey from niche company to a global brand, she went on to be nominated as a Young Global Leader by the World Economic Forum in 2011.