Natasha Tucker and Cora Hilts are the masterminds behind boutique fashion site rêve en vert, an e-commerce site for brands that are exclusively ethical and sustainable. With a whole host of celebrity fans such as Olivia Palermo, Jessica Alba and Amber Valeta, rêve en vert is the ultimate way to shop for independent designers with a conscience.
Cora comes from a background of luxury brands, previously working at Stella McCartney and Christian Louboutin, and after undertaking an MA in Sustainability at Kings College London, Cora’s desire to oversee effective modifications to the environmental and humanitarian defects within the fashion industry emerged and rêve en vert was born.
Cora then partnered up with Natasha, an Art History and Politics MA, who’s own interest in sustainability had been cultivated on a farm in Bermuda. Before long, the two were merging designer pieces and independent labels with sustainable business practises, growing a loyal following from L.A. to Berlin.
One word that describes you?
In your own words, what do you do?
We have an e-commerce website and London based showroom where we sell independent designer fashion labels that are also sustainably made.
Who is your greatest influence in your career/life?
We both love the fact that no two days are the same. Currently there are only two of us and so we both need to pick up lots of slack and fill in wherever it is needed which leads to really dynamic working days. The whole experience has been such a steep learning curve for both of us and that is also something that we both really enjoy about working for rêve. Everyday brings something new for sure.
I think the most challenging aspect of our jobs right now is that there are only two of us and keeping each other motivated is essential. There are a lot of different things that we both need to do in a day and sometimes that can be daunting. We are very good at balancing one another though which definitely helps.
What is your greatest achievement?
Coming as far as we have in nine months is really what we are most proud of. We only became partners at the end of October last year, and the website has only been up and running for four months. We are really proud of getting this off of the ground as well as having started something that everyone seems to respond very positively too. It is much appreciated reaffirmation that our cause is something that people are seeking and that there is a need for.
No plan B…!
Natasha : As fas as my wardrobe is concerned, my grandmother has given me lots of pieces over the years that she kept in beautiful condition and were quality pieces made to last for generations. I highly prize all of the things she has handed down to me and it has instilled a desire in me to be able to do the same thing one day.
What’s the best advice you’ve been given?
To hire people smarter than us!
Natasha: My Shwood sunglasses
Cora: Coconut water
If you could have dinner with anyone, dead or alive, who would it be?
Natasha: Arsène Wenger
All of the designers we work with achieve this balance, but in terms of other brands, we look at what Reformation are doing often because they really strike a great balance between producing really cool clothing, as well as ensuring that they work ethically and sustainably. They tend to be role models for us in terms of packaging sustainably made clothing in a cool and desired way.
Do you support a charity or cause?
We are planning on working with Artists Against Fracking. This has previously been a problem debated heatedly in America, however is now becoming a very pressing issue to draw attention to here in the UK. This is something close to both of our hearts.
What’s on your Xmas wish-list?
Natasha: Some beautiful, handmade clothing rails made out of reclaimed wood for our studio.
Cora: A bespoke made to order jacket from our friend and designer Alix of Bohemia.
What is your personal luxury?
Natasha: Organic food.
Cora: Jo Malone‘s orange blossom cologne.
What steps do you take to make your life more positive?
Natasha: For me personally, I love travelling and I think that getting out of the city and into the countryside every so often is really important and a necessary break. I need the break in order to stay positive and focused.