Day 4 of Positive Week was taken by storm with four incredible women on the panel talking about beauty from the inside and out. The theme for was, “Beauty without Compromise: What steps are luxury brands taking to ensure consumers’ demands are met with products that perform alongside their synthetic counterparts.” On the panel was Josephine Fairley Co-Founder of Green & Blacks, prominent author and Co-Founder of the Perfume Society; Susan Curtis Natural Medicines Director at Neal’s Yard Remedies, Justine Jenkins Celebrity Make Up Artist and Be Cruelty Free Ambassador and Natasha Corrett founder of Honestly Healthy. The panel was moderated by prominent Sunday Times journalist Stephen Armstrong.
The debate kicked off with Justine Jenkins explaining about how being a Be Cruelty Free Ambassador opened her eyes to being more aware of what goes into beauty products and how what we put on our skin affects our health. A point that both Susan Curtis and Natasha agreed with, Natasha especially speaking about how the Beauty industry is starting to show similarities to how the food industry is rigorously regulated, and how the ingredients must be listed but also traceable in order to trace their impact on society and the environment.
Jo Fairley spoke about her latest venture the Perfume Society and how she has embarked on a mission to reignite our sense of smell, as it is the least used of our senses and slowly dying away but is when rediscovered enhances our sense of taste too. Drawing from her experience of setting up the organic chocolate company Green and Black’s Jo is a huge advocate for organic beauty products and being mindful of the products we use.
Susan Curtis summed up the conversation with, “If you can answer questions on your supply chain, then you can become an industry leader, convert the consumer and ultimately create a great product.”