With fashion increasingly taking an ethical and sustainable stance, one label is looking to the next generation of designers to continue flying the flag for the positive fashion industry.
This month, positive brand Abury launched ADEx (the ABURY Design Experience), the first international contest for emerging designers to create an accessory capsule collection produced using traditional crafts and artisan knowledge from different cultures.
The annual contest, presented by Harper’s Bazaar Germany, is an open call to international fashion students and emerging designers urging them to incorporate dying crafts from different cultures into their modern design vision. The prestigious judging panel including our very own CEO, Diana Verde Nieto.
Two winners will receive a travel and production budget to spend up to three months in Morocco or Ecuador creating their collection with the local artisans. They will also be advised about the financial minefield that is running your own business.
Already a pioneer in the fashion industry, Abury brings together traditional crafts in danger of disappearing, with up to the minute designs to create a timeless luxury style linking back to the old world, in turn preserving important traditions.
With a thirst to ‘inspire change and innovation through design’ and a vision to share this spirit all over the world, Abury believe that by creating the ADEx platform they can encourage and nurture the change needed within an industry that exploits people and nature.
The simple aim of the ABURY Design Experience is to find and preserve more world crafts while introducing emerging talent in to the fashion industry. Together this will have a positive and sustainable social and environmental impact.
This guided exchange of knowledge between the old and the new means traditional crafts can find a new lease of life and designers can add emotion to their collections which Abury believes has been missing in the industry in recent times.
Sharing is also at the core of ADEx. 50% of the profits made from selling the winning collections under the Abury name will be re-invested into education and community projects in the artisans’ respective countries so that designer, artisan and consumer can all have a direct, positive social impact.
ADEx is primarily about learning; learning about cultures and skills and bringing the best of that knowledge together with high design and sustainable fashion solutions and the added hope of being able to save some ancient skills at the same time.
The application process is now open until 8 March 2015. Participants should be 21 years old or above, and if already graduated, it should be less than five years after graduation. Harper’s Bazaar Germany and ABURY will select 10 designers for the semi-finals. One of two winners will be selected through online voting and the other by the prestigious jury panel.