THE ART OF LUXURY: IWC

IWC’s social responsibility delves further into cultural heritage with film patronage.

 

Luxury Swiss watchmaker IWC Schaffhausen have launched a bursary to give Britain’s most exciting new filmmakers “the gift of time”. Long-time patrons of the Tribeca, Dubai, Beijing and Singapore International Film Festivals, the bursary coincides with the 60th anniversary of the BFI London Film Festival, running 5-16 October.

The bursary recognises outstanding British talent, giving a young writer or director the financial stability needed for their best work. This year’s finalists are Joseph A. Adesunloye, writer/director of White Colour Black, Hope Dickson Leach writer/director of The Levelling, Alice Lowe, writer/director of Prevenge and Paul Anton Smith, director of Have You Seen My Movie?

 

BFI 1

 

IWC has been awarded the Butterfly Mark, powered by Positive Luxury in recognition of its social good and environmental efforts. Part of a constellation of good works, IWC’s brand DNA includes the UN Global compact, Responsible Jewellery Council, as well as “sport that can change the world” trusts for youth – the Laureus Sport for Good Foundation, the Antoine de Saint Exupery Youth Foundation, The Darwin Foundation and now the British Film Institute.

IWC have launched an exclusive Pilot’s Watch Spitfire Chronograph Edition “BFI London Film Festival 2016”, a limited edition of just 60 timepieces in stainless steel on an elegant blue strap. Each model is numbered on the case back, alongside the inscription “BFI Film Forever”.

 

IWC Pilot

 

Carbon neutral since 2007, IWC systematically records and publishes their environmental “balance” alongside their financial report, including data on public transport usage and employee happiness index, such as childcare grants for new mothers. Heritage Swiss brand, IWC was founded in 1868 and is part of a watchmakers’ guild established in 1583.  Always timeless, it’s “Perpetual Calendar” timepieces are set to last until 2499, needing only one correction per coming century.

“If only our planet could evolve as predictably in the next 500 years,” said CEO, Georges Kern in the company’s 2015 CSR report.

 

 

 

 

Paul Comrie