Positive Luxury chats to founder of South Molton Street Style Anna Hart, finding out what sustainability means to her and what she really looks for in new brands.
What inspired you to start South Molton Street Style?
In truth I’m not entirely sure. I suspect it was some kind of “creative escape” from the very corporate-style job I had at the time. Being a blogger back in 2011 had none of the connotations or benefits you have now. Speaking to brands and PRs was a big deal back then, let alone receiving products or working commercially with them.
What is the one thing you would like to change about the fashion industry?
The stigma and misunderstanding of the word “blogger.” It’s a big topic at the moment thanks to the American Vogue team’s comments during fashion week. We are not some collective of fame-hungry outfit-flaunting monsters. Like it or lump it, we are the future. In fairness their comments weren’t entirely incorrect; in any industry there are those that do it well and do it badly. The mistake they made was to group us all together. It’s exactly the same as saying all bankers are horrendous beings.
What does sustainability mean to you?
Once I started to understand the ropes of fashion and manufacturing, it was the natural next thing to consider. There are the obvious points are fur and animal prodcuts, but it does go a great deal further than that when considering plastics and raw fabrics.
With so many to choose from nowadays, what do you look for in a new brand?
Creativity – and not just in the end-result product range. I like to hear about brands that have a proper story rather than just someone who wanted to create a nice handbag. I find organic beauty brands really interesting. Some friends run Skin and Tonic in Hackney and I love that their range is so simple (stemming from the founding team’s own skin complaints) and it’s all made locally. There is a lot to be said for being “Made in Britain”; obviously on a global scale employment issues are far more extreme, but there is a lot to be said for keeping industries thriving here in the UK.
What is your favourite Positive Luxury brand?
Follow Anna’s captivating story here