If you’re still looking for that last-minute gift, why not buy from a brand that gives as generously as you do? We’ve selected our favourite ethical brands that put their profits and efforts into charitable causes – helping you make a positive different in the world via your shopping habits.
Each time sleek Norwegian eyewear brand Karmoie sells a pair of their Italian-made specs, it gives another to someone in need of corrective glasses in developing countries. Your pair arrives with a card with a unique donation number, so you can stay involved and follow up on your contribution.
Counting the Duchess of Cambridge and Millie Mackintosh as customers, UK ethical fashion label Beulah London has created silk ties that provide women with the employment needed to help them create new, sustainable livelihoods for themselves.
Every one of their super-versatile ‘Bless It Forward’ silk ties has been hand-block printed by a woman who has been freed from sex trafficking and abuse. One tie provides employment for one woman, for one day. With every tie purchased, you receive another free, so that you can pass the goodwill on by gifting your spare to someone you want to treat.
Flip-flop brand Gandys sprang out of founders Rob and Paul Forkan tragically losing their parents in the 2004 Boxing Day tsunami. They founded their booming lifestyle brand in order to support their Orphans for Orphans foundation, by donating 10% of their profits to helping underprivileged children that have been affected by the tsunami. Their original footwear range has now grown to encompass apparel, bags and accessories.
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina. Realising they had no shoes to protect their feet, he created Toms. Every pair sold of its signature canvas kicks is matched by a pair of new shoes given to a child in need, and they’ve given away over 60 million pairs of shoes to date.
Elvis & Kresse
London luxury brand Elvis & Kresse is on an unusual rescue mission: to save London’s decommissioned fire hose. Why? They want to divert it from landfill and repurpose it into beautiful, hardwearing accessories and home furnishings. The label carries our Butterfly Mark, so you know they’re working hard to protect the planet’s people and resources.
As Positive Luxury-approved jewellery line Pembe Club puts it, “imagine a charm bracelet that actually was lucky. Or an eternity bracelet that actually prolonged life…”
The brand channels profits from its sleek, hand-carved designs into helping the rehabilitation of the Mkomazi National Park in Tanzania. It also directs profits towards carefully selected elephant welfare charities. Read our interview with Yasmin Haji, founder of Pembe Club, for more about the brand.