Hassan Pierre, Co-Founder of luxury ethical fashion retailer Maison de Mode, brings you the inside scoop on this season’s London Fashion Week. The highlights, the trends and the key pieces for your wardrobe.
Which London Fashion Week shows do you always go to and why?
Definitely Erdem. His feminine and flirty silhouettes are stunning, plus the use of hand worked detailing and Oeko-Tex certified silks are a brilliant use of eco-textiles in a collection. Shrimps’ faux-fur collections are always cheeky and fun. Mary Katrantzou is a dear friend.
What was your favourite trend seen on the catwalks this season?
I love the return to femininity and sophistication, plus the return to logo mania has a nostalgic and fun feeling.
What was your highlight of this season’s London Fashion Week?
Mary Katrantzou is a dear friend and a wild talent. For me she isn’t just creating fashion, she creates wearable art.
What key pieces would you recommend our readers add to their wardrobes for the coming season?
I think spring is all about feminine and flirty silhouettes and in graphic prints or soft tropical tones.
Amur’s floral print ‘Lauren’ blazer is made with Duchess satin and features a cherry blossom print. This blazer is sure to make a sartorial statement.
What do you look for when choosing designers to feature on Maison de Mode?
Being that we are a luxury retailer at the core of our business we always look at aesthetics first. Then we take it to the next level by taking a deep dive into a brand or product selection to ensure the sustainable components meet our standards.
What is the one thing you would like to change about the fashion industry to make it more sustainable?
I think to be truly sustainable everyone needs to stop producing new clothes. Brands need to change the cycle of retail, to sale, to outlet store, to landfill.
They should reuse their old stock by reworking old garments or breakdown fibres, move inventory that didn’t work in one region to another. It will put less of a strain on the environment and save companies money.
Fashion is a creative and innovative industry so it’s odd to me that it only applies to the designs of the garments and not the design of the business model. It’s about closing the loop.
If you enjoyed this, you might like to read our Spring Style Guide.