In the News: Luxury brands embrace experiential marketing to stay relevant

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IN THE NEWS 1 Luxury Brands Embrace Experiential Marketing to Stay Relevant Luxury brands once relied on the tailored customer experience perfected at boutique storefronts on the most fashionable streets of the world’s most glamorous cities to bring their ethos… Continue Reading

In the News: Beyond Black Friday – Twelve Ways to Care for Your Clothes

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IN THE NEWS 1 4 Ways Companies Can Reach Millennials With A Message Of Sustainability Millennials are a diverse demographic, and their focus is about as widespread. While they change the channel during commercials half or even a quarter as… Continue Reading

In the News: Why new luxury brands are causing disruption

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IN THE NEWS 1 Why new luxury brands are causing disruption New brands and business models are disrupting all sectors, from Airbnb to Monzo to Netflix and Alibaba. The luxury sector is no different. New luxury brands are causing huge… Continue Reading

In the News: Supply chain is becoming part of luxury designer’s branding strategies

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IN THE NEWS 1 The supply chain is becoming part of luxury designers’ branding strategies – Digiday The Council of Fashion Designers of America is encouraging its vast network of designers to bring their supply chains out of the shadows.… Continue Reading

Sparkles Bright, Acquired Right: Our Responsible Diamonds Edit

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“Diamonds are a girl’s best friend.” Marilyn Monroe may have serenaded us in 1953. In 2017 however, the trend is now ‘diamonds are forever’ and for ‘whomever’ as long as they are ‘Responsible Diamonds.’ Ethically sourced and sustainable are top… Continue Reading

In the News: Can upcycling really help the oceans?

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1 Apple’s Supply Chain Attracts Criticism For Performance But Also Praise For Sustainability Two recent studies report varying performance levels in Apple’s supply chain. Bloomberg argue that it’s lost its mojo, but Greenpeace rates the tech giant as a sustainability… Continue Reading

Positive Week 2017: The Round Up

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Positive Week, a celebration of our mission to inspire people to buy better and influence brands do better, has come to an end for another year. Here, you’ll find everything we, and our brands to trust, got up to…     What… Continue Reading

My Positive Life…
Colleen Theron

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  Meet the newest member to our sustainability council Colleen Theron, tri-qualified solicitor and founder of CLT envirolaw, a niche company that provides sustainability, modern slavery, business and human rights consultancy and expertise to enable companies to meet both their legal… Continue Reading

Global Goals Week #WhatIReallyReallyWant

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  Exactly one year ago the Sustainable Development Goals were launched and signed by 193 world leaders on 25th September 2015 at the UN General Assembly. In the 7 days following, news of these Global Goals reached 40% of the world’s… Continue Reading

Sweden to give tax breaks for repairs

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  1 Waste not want not: Sweden to give tax breaks for repairs The Swedish government is introducing tax breaks on repairs to everything from bicycles to washing machines so it will no longer make sense to throw out old… Continue Reading

How brands should meet the demands of modern luxury

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How brands should meet the demands of modern luxury Les Parfums Louis Vuitton: Something’s in the air By Michael Innocentin Luxury used to be about rarity. Brands such as Bentley, Balenciaga and Tiffany sold products out of reach for the… Continue Reading