In the News: Luxury brands embrace experiential marketing to stay relevant

IN THE NEWS 1 Luxury Brands Embrace Experiential Marketing to Stay Relevant Luxury brands once relied on the tailored customer experience perfected at boutique storefronts on the most fashionable streets of the world’s most glamorous cities to bring their ethos… Continue Reading

In the News: Why new luxury brands are causing disruption

IN THE NEWS 1 Why new luxury brands are causing disruption New brands and business models are disrupting all sectors, from Airbnb to Monzo to Netflix and Alibaba. The luxury sector is no different. New luxury brands are causing huge… Continue Reading

In the News: Supply chain is becoming part of luxury designer’s branding strategies

IN THE NEWS 1 The supply chain is becoming part of luxury designers’ branding strategies – Digiday The Council of Fashion Designers of America is encouraging its vast network of designers to bring their supply chains out of the shadows.… Continue Reading

Monthly Must-Have: Krug Grande Cuvée

In our monthly must-have, Positive Luxury selects an iconic item from our #brandstotrust that we’ve been coveting. June’s pick reflects the celebratory feel of summer and the prevalence of weddings on our calendar – it’s Krug Grande Cuvée of course!  … Continue Reading