The Alternative To Botox

BIOEFFECT EGF Serum, £125- 15ml

I’m usually sceptical about beauty products and their claims. I read labels and I scrutinise products. I’m 39, have a full work and social life and by the end of the week I frankly need a miracle to look fab. I had read about BIO EFFECT EGF SERUM– a natural alternative to Botox; all sounded too good to be true. So I called Christoffer Konigsfeldt, head of sales from BIOEFFECT, hoping he would be happy to let me test it for myself!

BIOEFFECT EGF Serum, £49 5ml

I asked Christoffer to tell me what makes BIOEFFECT so successful. He explained that the composition is all natural with only 9 ingredients and contains EGF (Epidermal Growth Factor), which allows skin cells to renew quickly and effectively. EGF won the Nobel Prize in 1986 and BIOEFFECT is now the first product in the world to contain EGF produced in barley plants for the highest quality and purity. But what really grabbed my attention was that apparently more than 1500 bottles were sold online within 24 hours of launching in January and 60% of people re-purchase this magical potion!

Is BIOEFFECT a sustainable brand? Christoffer completed our Blue Butterfly Questionnaire that we have developed with heavyweight sustainability peers to test their company’s credentials. I was blown away! They are 100% sustainable, everything is sourced and made in Iceland, they use geothermal sources to generate heat and grow their barley, all of their water is recycled and their packaging is 100% recyclable.

Four weeks is not long, but if all goes well I will look amazing for our Positive Luxury launch party.

Weeks 1 and 2: I have been religiously applying 2-4 drops of serum every night. It feels so light, like water on my skin. Like with so many products I naturally felt I should drench my skin in serum, so much so I had to write a note-to-self, “don’t be heavy handed with the product, apply a very small amount.”

Week 3: I woke up this morning and reluctantly tipped my bathroom mirror to the magnifying side. I am already seeing an improvement on a daily basis. My face looks brighter and my lines are very slowly looking less indented. I can even notice the circles under my eyes starting to disappear. Still a few weeks to go but I can see the difference and I’m hoping others can as well!

I’m normally very good at keeping secrets but this one is too good not to shout about.

Click HERE to buy and quote Luxury2011.

[youtube width=”630″ height=”500″]http://www.youtube.com/watch?v=YiuVo-DX29A[/youtube]

Diana Verde Nieto - Positive Luxury's Founder and CEO

Positive Luxury’s co-founder and CEO Diana Verde Nieto is a social entrepreneur with a career history steeped in sustainability. After founding and overseeing sustainability communications consultancy Clownfish in its journey from niche company to a global brand, she went on to be nominated as a Young Global Leader by the World Economic Forum in 2011.

  • debbie keates

    could i test some pls ?

  • Very interesting…I was curious about this brand from Iceland, and read up on them recently but have not yet tested BioEffect. (Taer Icelandic is another one, which we featured on The Beauty Shortlist last year). Let us know how you get on with the serum…sounds very promising!

    Kudos to Positive Luxury for blazing the eco luxury trail. The Blue Butterfly in my mind is already a symbol of the ethical eco-luxury philosophy your site/brand is all about, and it just goes to show that eco and luxury are not necessarily mutually exclusive as some people sometimes think.

    Love the website!
    Fiona Klonarides, Editor, The Beauty Shortlist

  • Pippa

    Quote from a scientist on the BioEffect Serum:

    “There are two profoundly serious problems with this product.

    First, it uses transgenically modified plants. Gene splicing. The potential impact on nearby ecosystems is the greatest concern associated with transgenic plants. Ecologically speaking, this is a really nasty business.

    Second, applying EGF to skin has its own issues. First, EGF is mitogenic, which means it is potentially carcinogenic. Cancer cells use EGF to create tumor growth. In fact, blocking EGF is a cancer treatment approach. Now, when given as one of hundreds of different cytokines in a conditioned medium-based product (e.g. ReLuma), it is present in nano/pico quantities, and more importantly is balanced with many other cytokines, all working in concert to heal or regenerate skin. So the potential to cause problems is enormously reduced. But EGF as an individual ingredient has not been proven safe in the long term (despite being used in skin care products for more than a decade). EGF is a very controversial ingredient. It has been shown in some studies to regenerate skin cell growth, sometimes to the point of the hair follicles being choked off. Hair loss is a common side effect of this ingredient and in fact, it is often used commercially to remove wool from sheep. Some clinical studies on EGF were halted early due to the toxicity levels of EGF. It is also interesting to note that it does not increase collagen, which is what you want to do to fill in those wrinkles, but instead decreases collagen production in skin (European Journal of Biochemistry. 173: 261-267).”

  • The Beauty Shortlist

    I did some research based on Pippa’s comments and found this:

    http://barefacedtruth.com/2011/11/29/controversy-bioeffect-transgenic-egf/

    It says that EGF does appear to have some risks associated with its use, eg. if you’ve had skin cancer. I’m not a scientist obviously, but the article is well worth a read – I’ll be looking out for EGF in skincare formulas from as for me a question mark hangs over it now.