The Alternative To Botox

BIOEFFECT EGF Serum, £125- 15ml

I’m usually sceptical about beauty products and their claims. I read labels and I scrutinise products. I’m 39, have a full work and social life and by the end of the week I frankly need a miracle to look fab. I had read about BIO EFFECT EGF SERUM– a natural alternative to Botox; all sounded too good to be true. So I called Christoffer Konigsfeldt, head of sales from BIOEFFECT, hoping he would be happy to let me test it for myself!

BIOEFFECT EGF Serum, £49 5ml

I asked Christoffer to tell me what makes BIOEFFECT so successful. He explained that the composition is all natural with only 9 ingredients and contains EGF (Epidermal Growth Factor), which allows skin cells to renew quickly and effectively. EGF won the Nobel Prize in 1986 and BIOEFFECT is now the first product in the world to contain EGF produced in barley plants for the highest quality and purity. But what really grabbed my attention was that apparently more than 1500 bottles were sold online within 24 hours of launching in January and 60% of people re-purchase this magical potion!

Is BIOEFFECT a sustainable brand? Christoffer completed our Blue Butterfly Questionnaire that we have developed with heavyweight sustainability peers to test their company’s credentials. I was blown away! They are 100% sustainable, everything is sourced and made in Iceland, they use geothermal sources to generate heat and grow their barley, all of their water is recycled and their packaging is 100% recyclable.

Four weeks is not long, but if all goes well I will look amazing for our Positive Luxury launch party.

Weeks 1 and 2: I have been religiously applying 2-4 drops of serum every night. It feels so light, like water on my skin. Like with so many products I naturally felt I should drench my skin in serum, so much so I had to write a note-to-self, “don’t be heavy handed with the product, apply a very small amount.”

Week 3: I woke up this morning and reluctantly tipped my bathroom mirror to the magnifying side. I am already seeing an improvement on a daily basis. My face looks brighter and my lines are very slowly looking less indented. I can even notice the circles under my eyes starting to disappear. Still a few weeks to go but I can see the difference and I’m hoping others can as well!

I’m normally very good at keeping secrets but this one is too good not to shout about.

Click HERE to buy and quote Luxury2011.

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Diana Verde Nieto - Positive Luxury's Founder and CEO

Positive Luxury’s co-founder and CEO Diana Verde Nieto is a social entrepreneur with a career history steeped in sustainability. After founding and overseeing sustainability communications consultancy Clownfish in its journey from niche company to a global brand, she went on to be nominated as a Young Global Leader by the World Economic Forum in 2011.