My Positive Life- Jo Berryman

I spoke to Jo Berryman-interior designer, mother and former fashion boutique owner- in her Hampstead home where she told me all about her fabulous, positive life and gave me a tour of her wardrobe! 

What is on your iPod?  

Kate Bush, King Creosote and Vivaldi to name but a few.

One word that describes you?


Favourite restaurant?

The Olde White Bear in Hampstead for their broad bean and pecorino purée with sour dough toast.

In your own words, what do you do?

Interior design, styling and upcycling.

Who is your greatest influence?

Little Edie Beale from The Maysles Brothers documentary ‘Grey Gardens’ and Jacques Garcia’s bold layering and maximalism.

What is your most prized possession?

An ethereal orb made from salvaged mouse skulls by artist Alistair Mackie

Which is your favourite part of your job? 

Antique and art sourcing without a doubt! 

How do you spend your weekends? 

Long lunches with loved ones and rambling strolls on Hampstead Heath with my daughter Nico and Dolly the Dachshund.

What is your positive luxury?  

It’s hard to crystallize in one word- family, friends, creative expression and vintage handbags.

Jo then gave me a tour of her wardrobe full of amazing vintage and eco-luxury finds!


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Diana Verde Nieto - Positive Luxury's Founder and CEO

Positive Luxury’s co-founder and CEO Diana Verde Nieto is a social entrepreneur with a career history steeped in sustainability. After founding and overseeing sustainability communications consultancy Clownfish in its journey from niche company to a global brand, she went on to be nominated as a Young Global Leader by the World Economic Forum in 2011.