How Green Is Apple?
Yesterday the Telegraph published some pretty pictures of the top brands in Britain, as chosen by the Thought Leadership Index – the annual TLG/Populus poll of top opinion formers. In the top five you’ll find Google, the Co-Op, Innocent Smoothies, Marks & Spencer and, at number one, Apple.
At Positive Luxury we value brands slightly differently. Tesco, for instance, deserves a higher place than 24 based on its sterling work. As for Apple – well, we don’t quite agree the company is number one. We give our overall verdict on the top five below.