Moving On Up

29 golds, the birth of the Mobot, Boris stuck on a zipwire and a Spicy closing ceremony- whatever your personal highlight, there’s no doubt London 2012 was a Games to remember. #Nolympics is trending, talk of Post Olympic Depression litters social networking sites and a certain quiet gloom hung over London’s considerably quieter tubes, stations and streets this morning. Even the sight of pink, garish Olympic volunteers, waving gigantic sponge hands and offering unwelcome morning salutations, was solemnly absent from the usual commute.

At Positive Luxury, however, we’re determined to keep, well, Positive, get inspired by the past fortnight’s display of phenomenal sport and get active. With so much sportswear to choose from its almost impossible to know where to start, so to make it a little easier we’re glad to say that there’s several big players in the sports fashion industry that care about people and the planet. Sportswear monoliths Nike and Puma have both covered significant ground in terms of sustainability in recent years, while relative newcomer Lucas Hugh has made an impressive start with its use of renewable energy resources and work with the World Land Trust.


PUMA, Women

Lucas Hugh, Krypton Leggings, £112

Nike, Pro Hypercool Tank, £35


H&M’s CSR credentials are undoubtedly solid, being the world’s no.1 user of organic cotton and making huge gains in water conservation, while British family favourite John Lewis is committed to reducing emissions, achieving a 33 per cent reduction per £million sales since 2001. 

John Lewis, Active Trousers, £30

H&M, Sports Bra, £9.99

Nike, Womens Training Shoe, £75



The BBC’s ‘Get Involved‘ guide is an easy way to find out how to get stuck in with sport in your local area, from archery to wrestling. You never know, there could be a budding shot putter, hockey player or champion trampolinist just waiting to get out- so what are you waiting for?

Caroline Freestone

Caroline is an English graduate from Bristol University, with experience in fashion and beauty journalism for a number of on and offline publications. With previous work experience in events and PR she is currently the Web & Social Media Editor for Positive Luxury.