The Round Up: 16 Aug 2012

Spotlight brands with The Mark of Positive Living.

Ozone Coffee

Founded in New Zealand in 1998, Ozone prides itself on sourcing the highest quality coffee, from reputable farms, in a variety of countries. As members of the ‘Cup of Excellence’ programme they pay a premium for their coffees, which in turn benefits the growers.

Recycling is encouraged in everything from their cups to the fit-out of their roastery, which boasts an impressively large roasting machine- enabling customers to watch the transition from bean to cup.


Just Drinking Water Ltd was formed out of a drive to introduce wholesome quality portable water products, in more environmentally aware, more responsible packaging. Their registered trademark on the base of their Aquapax cartons is ‘a pure thirst for the environment’.

They ensure all wood and paper products used in Aquapax packaging come from proven, well-managed forests (or recycled material). Packaging is minimised, waste is reduced and electricity and carbon output is monitored.  

Tom’s Kitchen

Tom’s Kitchen always uses UK-based suppliers wherever possible – supporting British farmers is central to its ethos. Seasonality and locally produced food are such important factors in the preparation of a menu at Tom’s Kitchen, and the team goes to great lengths to source the best British suppliers.  As for airfreighted food? Forget it. For Tom’s Kitchen a disregard of food miles shows a lack of understanding about the environment, and their chefs snub threatened species such as swordfish and tuna in favour of the catch from local fishermen.

The country has been scoured for the best ingredients, grown by the most dedicated producers. Tom’s Kitchen takes responsibility for the sustainability and integrity of food – a philosophy that guides their principles today.

Ozone Coffee Roasters




Straight from the ancient island of Sardinia international brand Kokku invites you to discover the finest hand-crafted filigree jewellery collections to be found on the Mediterranean, and support the preservation of a dying art unrivalled in its level of precision, intricacy and beauty. With a keen eye for the exquisite, Kokku selects only the highest quality gold and silver filigree rings, earrings, necklaces, pendants, bracelets and charms and aims to bring artisans to life by giving them international exposure within an ethical marketplace. 

Muzungu Sisters

The concept for Muzungu Sisters was born in 2009, when founders and friends, Dana Alikhani and Tatiana Santo Domingo, were living in New York.  Dana, finishing a master’s degree in human rights at Columbia University, wanted to create an online retail portal that would promote fair labour practices by showcasing artisan-crafted goods from around the world.

Tatiana, with a refined eye for style and a keen interest in travel, had been thinking of curating a website that would feature carefully sourced items discovered during her adventures abroad. By merging their ideas and passions, Dana and Tatiana created the revolutionary concept of providing the global online retail market with exclusive products handcrafted by local artisans from diverse cultures. In promoting the products featured on Muzungu Sisters, Dana and Tatiana hope to shine a light on the rare artistry found in various communities, and to stimulate those local economies, all while providing customers with timeless, hand-selected items of impeccable quality and style


Barkha Shewakramani channels all proceeds and awareness from her label Dramaqueen and such collaborations to raise funds to support her charitable cause, The Lupus Foundation, an organisation she founded herself. Barkha is one of many public figures, some as renowned as Lady Gaga and Seal, who suffer from Lupus. ‘Dramaqueen’ came to international prominence at Dubai Fashion Week in 2007, and combines Barkha’s love of vintage inspired design with glamorous, A- list chic to create classic, timeless pieces that fuse Eastern trends with Western style.

The uber-stylish ‘Dramaqueen’ label has enthralled Dubai’s trend-conscious, socialite crowd since it launched five years ago, and has gone on to capture the hearts of style-savvy women the world over. After four successful seasons of cutting-edge collections, Dramaqueen is now set to launch its debut Indian set in the fashion hub of Mumbai in September 2012.


Muzungu Sisters



Caroline Freestone

Caroline is an English graduate from Bristol University, with experience in fashion and beauty journalism for a number of on and offline publications. With previous work experience in events and PR she is currently the Web & Social Media Editor for Positive Luxury.