Screw Business As Usual

As an ethical clothing brand recently awarded with The Mark of Positive Living we were more than pleased to hear Rapanui made it into the Top 50 of the Sir Richard Branson’s global competition for Ethical Entrepreneurs, run by his non-profit foundation Virgin Unite.


Over 500 entries from across the globe were submitted into the competition, including an idea for a solar powered football, the world’s most ethical pants and a train carriage that allows passengers to share ideas on how to make the world a better place. Sir Richard and his non-profit foundation Virgin Unite have been running their Screw Business As Usual’ competition, encouraging and enabling people from all over the world to share their ideas on how they are a successful business that is a force for good, helping the planet or communities in some way or doing things a bit differently from other businesses.

Rapanui clothing is a stylish, casual wear brand from the Isle of Wight. Designed in line with the latest trends, Rapanui garments are made in 100% from sustainable organic cotton. We love them because this surf brand use ethically accredited factories that are powered by wind and solar energy – and by using cutting edge eco-textiles, create products that have a unique natural feel when worn.

Traceability is a big thing for Rapanui. Using the trace mapping tool, Rapanui’s customers can find out exactly where their products come from, how and where they are made: From the seed being sown, picked, spun, sewn and transported. It is traceability from seed to shop.

Virgin Unite is the non-profit foundation of the Virgin Group. We unite people to tackle tough social and environmental problems in an entrepreneurial way. Our aim is to help revolutionise the way businesses, governments and the social sector work together – driving business as a force for good.  This is based on the belief that this is the only way we can tackle the scale and urgency of the challenges facing the world today. Virgin Unite’s overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100% of additional donations received go direct to the frontline where they are needed most. 

Diana Verde Nieto - Positive Luxury's Founder and CEO

Positive Luxury’s co-founder and CEO Diana Verde Nieto is a social entrepreneur with a career history steeped in sustainability. After founding and overseeing sustainability communications consultancy Clownfish in its journey from niche company to a global brand, she went on to be nominated as a Young Global Leader by the World Economic Forum in 2011.