“Men are still quite scared of the connotations of looking gay, even in 2010, but dressing well can be easy.”
Although the quote is from three years ago, my interest was piqued. Is this statement still true today? After a quick office poll and several texts to friends indicated that women and gay men are still thought of as much bigger shoppers and fashion followers than straight men, I started looking into the world of menswear.
It turns out, men’s fashion is bigger than ever in 2013. As GQ pointed out at the launch of London Collections: Men in September 2012, menswear has never been so important in this country. What started out as a one-day event at London Fashion Week has grown into a full three days, running for the second time this January. According to the British Fashion Council not only is the menswear market growing, men’s items now represent 50 per cent of the luxury apparel market. So surely menswear is outgrowing the idea that caring about fashion and ‘dressing well’ is only for a niche of ‘gay men’ rather than for all.