Positive Week


 Would like to announce the first ever Positive Week

8th – 14th July 2013

Positive Week – Putting kindness right back into vogue

Our brands are collaborating to reward you for choosing brands with a deeper meaning of luxury.

 What is Positive Luxury?

Positive Luxury awards its Blue Butterfly Mark of Positive Living only to brands able to prove they are committed to making our society a better, safer, healthier place. It’s all about making a difference and giving back. We employ stringent guidelines. Of every four or five brands that apply, we award one Blue Butterfly. Our advisory board includes broadcaster and commentator, Sir Jonathon Porritt, Director of Grayling Future Planet and author of Deeper Luxury, Anthony Kleanthous and Director of Sustainable Fashion at the London College of Fashion, Dilys Williams. With our Blue Butterflies, we are creating the ultimate guide to Positive Living, giving consumers the vital and trusted information they need to buy responsibly.

What is Positive Week?

Positive Week, which runs from 8th to 14th July, is dedicated to promoting Blue Butterfly brands and to celebrating and rewarding consumers who buy them. We’re also launching our Summer Edit, a magazine showcasing the Blue Butterfly brands. Throughout Positive Week, the Positive Luxury team will be out and about in London, giving away their Summer Edit, goodies from Blue Butterfly brands and celebrating random acts of kindness. We’ll be at Hampton Court Flower Show where our Blue Butterfly brands will be regularly showcased on the catwalk.  There will also be over 50 on-the-spot giveaways, and a £3,000 stay at Chewton Glen/Cliveden House to be won.  

Positive Luxury has also teamed up with brand ambassador, Hollywood actor and Got to Dance star, Adam Garcia, who will be unveiling his video about how to live the Positive Life.   

For an up-to-date events schedule contact emily@positiveluxury.com

Who’s Behind Positive Luxury and Positive Week?

Diana Verde Nieto | Founder

In 2002 Diana founded Clownfish, a pioneering global sustainability consultancy. After stepping down as CEO in 2010, Diana decided to continue her quest to change the attitude towards sustainability and Positive Luxury was born. Diana was picked for the World Economic Forum’s Young Global Leader Program in 2011, sits on the advisory board for the Young Global Leader/World Economic Forum community and is a member of the Global Agenda Council for Sustainable Consumption.  

Also behind Positive Luxury are:

Founders of toptable.com, Karen Hanton, Denise Elphick and Olaf Siedler

Founder and CTO of Moreover Technologies, Angus Bankes

“This week is about celebrating the collective power of the consumer. If everyone buys from Blue Butterflied brands we can change the world just like we changed the fate of the Blue Butterfly all those years ago.” Diana Verde Nieto, CEO

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