New Perspectives | The Soul of Loewe

Here at Positive Luxury, it’s easy to get used to hearing the inspiring stories behind our Blue Butterfly brands. From brands steeped in history to brands that started out of a kitchen, we always have a huge amount of respect and passion for each and everyone of them. So we thought it was only fair to let you behind the scenes and tell you the stories that you may not know about already. This week, we delve into the soul of Loewe (pronounced low-ay-ve, don’t cha know). We get stuck into their rich history as well as the story behind one of our new favourite bags, the Barrocco Anagram Tote bag.

The story of Loewe began in 1846 when a group of Spanish craftsmen opened a leather goods workshop in Madrid. This makes Loewe one of the oldest purveyors of luxury in the world and they can trace the roots of their craft back to the 8th century when Spanish Córdoba leather was first prized by the crowned heads of Europe. Spanish leather is renowned for being some of the finest in the world, “Cordero entrefino español” refers to lambs bred in the fresh mountain air of the Spanish Pyrenees. 

In 1872, German leather craftsman Enrique Loewe Roessberg joined the workshop and the Loewe brand was born, going on to become Official Supplier to the Royal Crown in 1905. The brand expanded to London in the 1960’s and in the 70’s, the first Loewe fragrance was launched.

Today,  LVMH has ownership of the brand and Narciso Rodriguez is at the design helm, focusing on ladylike ready-to-wear collections and the brand’s signature top-quality leather goods.

We especially love Loewe because of their dedication to positive living as well as their elegant designs. The company’s sustainability programme includes over 25 workflows divided into six areas: sustainable materials, management of raw materials, logistics and production, retail, employee commitment and stakeholders.

Loewe is committed to employee welfare conditions and equal opportunities and 100% of the company’s employees are trained in sustainability.  All of the company’s raw materials are screened from an environmental perspective and no skins of illegally hunted animals are used. More and more Loewe is looking towards a sustainable future; “This is a great time to reinterpret the DNA of a noble House to which so many Spaniards have a deep emotional attachment”, says Stuart Vevers. Bravo Vevers, Bravo. 


The Loewe Barrocco Anagram Tote bag

Loewe’s black and streamlined totes look sleek, they’re comfortable, easy to match and look classy on any occasion. But life is not one big funeral, we can’t wear black all day everyday (as much as we’d like to). Sometimes it’s more fun to ‘rave to the grave’ in a striking colour, a kaleidoscopic pattern, something that will turn heads and add that extra decadent touch of flair. Loewe’s Barrocco Anagram Tote does just that. The soft calfskin tote, printed with a playful anagram pattern, is one of our absolute favourites. The bright jewel colours of this season’s collection are reminiscent of a bustling Madrid market place and the flash of colour adds to the muted drama of the Spanish landscape.

The calf leather is stamped using a meticulous technique and the brightly coloured anagram takes inspiration from the motifs on Loewe’s silk scarves. The grosgrain interiors and pockets make the task of keeping organised easy and fun. But what really caught our eye is the magenta shade – it livens up a toned-down, all-black suit and pumps ensemble for a work day and lends a hint of colour to a weekend outfit. For a striking effect, pair it with Logue London’s Emma silk shirtdress  and the strappy Egypt heels from OlsenHaus at Compassion Couture. For a more casual-chic look, go for the Midrise Toothpick jeans from J.Crew, a Pleat Neck Blouse from Outsider and the Stella McCartney Bailey boots.


Sascha Camilli

Contributing Editor Sascha is a fashion and lifestyle writer from Stockholm. She has lived and worked in California, Florence and Milan before settling down in London, where she writes for several online and print publications and edits online vegan fashion magazine Vilda. You can find her blogging at