The Collective Paint the Town Pink

October is the month for Breast Cancer Awareness, working to raise the profile of breast cancer care and promoting the importance of early detection.

To show their support for Breast Cancer Awareness, Blue Butterfly brand The Collective have come over all pink, placing a special, limited edition, pink foil lid over their Sweet Jane gourmet yoghurt throughout the month of October. Additionally 10% of all sales of the Sweet Jane yoghurts will be donated to Breast Cancer Awareness. So now when we eat an entire 500g pot to ourselves we can feel good about helping woman-kind!

No plain Jane, the Sweet Jane yoghurt is The Collective’s signature, creamy, gourmet yoghurt, spiked with a touch of all-natural honey sweetness.

Pick up your pot of Sweet Jane from any of these retail outlets: Sainsbury’s, Waitrose, Ocado, Tesco, Wholefoods, Morrisons, Booths, Co-op, Budgens and Nisa.


Sweet Jane

Katherine Sparshatt