Introducing Positive Week 2014

Building on the success of last year, Positive Luxury is proud to announce our second annual Positive Week to be held from the 6 – 10th of October 2014. Positive Week 2014 is going to be bigger and better with even more brands involved in sharing their positive stories around our central theme of ‘trust’.

At the centre of Positive Week 2014 is the launch of our latest pioneering technology, ‘Click to Trust’ which see’s our interactive trust mark take on new features such as displaying your brand’s positive actions, which the consumer can then ‘trust’ and also allows for brands to ask targeted questions to the consumer with the ability to capture important behavioural data and access it in your Positive Luxury dashboard. Each ‘Click to Trust’ will display a running total of the consumers who have endorsed your brand. In this way we are able to aggregate the information and produce an index of the world’s most trusted brands. 

To see more on our feelings on trust and the consumer, have a read of our CEO Diana’s article for The Guardian this week

Positive Week 2014 is an opportunity to share the positive efforts of your brand with consumers who are primed to hear them! Our press, social and online teams dedicated to Positive Week will be working round the clock to amplify the inspiring narratives of our brands. Look out for further communications from us on how you can get involved or get in touch with the team at or +44 (0)203 5823212. 

Katherine Sparshatt