The Positive Luxury SS16 Trend Report


Fashion month is well and truly over, leaving us a little nostalgic for the endless outfit inspiration both on the runway and out on the streets.

SS16 shows at London, Paris, Milan and New York fashion weeks revealed a modernity with deep roots in the past, from space-age digital warriors with medieval chest plates to Fendi’s Edwardian balloon sleeve and mini-skirt combo.

Our SS16 trend report rounds up the key looks from brands awarded with the Butterfly Mark. Click each image to reveal more detail.  

The Digital Warrior

Louis Vuitton’s show was introduced as ‘a journey to the frontiers of the digital era’, and we couldn’t think of a better description for SS16’s tough brand of futuristic chic. 


Primary Brights 

The colour palette for next season is as simple as it is bright: red, blue and yellow rule supreme. And the pattern? Think stripes, geometric shapes and bold blocks of colour.  

Dark Romantics

Sheer and lace are a permanent fixture in spring collections, but for SS16 they take a darker turn. This is romanticism, Bram Stoker style.  


Seventies Revival

The seventies are still inspiring designers for spring, and this season it’s all about playing with scale – large sleeves, long skirts and huge glasses. Pinks, browns and yellows take on a muted hue.  

digital-wariorThe New Edwardian

Ruffles, collars and long skirts define SS16’s Edwardian silhouette. Avoid a time-warp by pairing with mini-skirts, bold make-up and attitude.  


For a full list fashion brands that have been awarded with the Butterfly Mark, click here. 

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