Top Positive Trends for 2017
Which luxury and sustainability trends will be coming to fruition in the year ahead?
We bring you the top trends to look out for in 2017, along with the brands that are already leading the way.
Clean living – the trend that started among food and wellness bloggers – is reaching the beauty industry, with focus placed on understanding what we put on our skin, as much as the food we put inside our bodies. Luxury beauty companies are increasingly embracing all-natural or vegan formulas, offering products you can trust without compromising on performance. Look out for a rise in halal beauty products too, as this industry embraces a wider range of customer needs.
Who’s leading the way? Virginia Stone is leading a revolution in the beauty industry with her ultra-fresh made-to-order skincare products. The unique process blends green chemistry and culinary creativity, packing herbal tea infusions, vitamins and nutrient-rich juices into every drop.
Craftsmanship blends effortlessly with sustainability, as by their nature made-to-order products reduce unnecessary waste during manufacture. These custom-made purchases can be altered to suit your own taste and style, resulting in the perfect piece that you can love for years to come. Made-to-order and bespoke designs are perfect for millenials, who value individual identity. In the future, we may even see the customisation process sped up, through new technologies that let you place an order and collect your bespoke design on the same day – a sustainable approach to fast fashion?
Who’s leading the way? Each bespoke backgammon set by Alexandra Llewellyn Design is designed to interpret a customer’s stories and desires, before being handcrafted in the UK by specialist artisans.
The intricate journey from source material to final product makes material sustainability a complex issue. Innovative developments in this sector will lead to more unusual material alternatives appearing in the year ahead – with traceability at the heart of their story. After all, a luxury good just isn’t luxury if its unethical at any point in its process. Follow our brand stories to see how luxury brands are taking risk and becoming innovative with how they design into materials. Watch this space for leather made from fish and reworked materials that you’ll never believe had a previous life.
Who’s leading the way? Maiyet has worked with farmers in Mongolia and fibre specialists in Italy to create FAIR – the only truly certified ethical and environmentally sustainable luxury cashmere in the world.
Time is the biggest luxury we don’t have, so most of us really value our downtime. The past few years has seen a shift in priorities, with many of us seeking satisfaction in what we do rather than what we buy. This “experience economy” has led to a wave of new travel adventures and cultural experiences that enrich your life in new ways. In 2017 we expect more brands to launch exclusive once-in-a-lifetime opportunities – from exploring untouched islands to bespoke dining menus.
Who’s leading the way? Rusticae‘s ‘quality over quantity’ tourism model focuses on indulgent and cultural experiences that value and enhance their surroundings. Their membership club offers exclusive services and specialised trips for a rich and rewarding travel experience.
Causes that matter
As shoppers, we increasingly expect the companies we spend with to give back to the issues that matter to us. Rather than associate themselves with external campaigns, many businesses are now making a statement by aligning with causes that relate to their own brand story – or even setting up their own foundations. So next time you treat yourself, choose a brand that gives back too.
Who’s leading the way? Premium nail polish brand Only Fingers and Toes gives back to the community through its work with Dollis Dolls Nails – a nail bar that provides training opportunities and one-on-one mentorship to young women from the Dollis Valley estate in North London.