Genderless Beauty Essentials

Gender fluidity has been on the rise within the fashion industry for some years now, with menswear and womenswear catwalk shows increasingly intertwined, and now there’s a shift happening within the beauty industry too. 

This new wave of cosmetic products focus on neutral packaging and performance-packed formulas that appeal to all genders — perfect for sharing. We round up the bathroom cabinet essentials from our #brandstotrust that can be used by all.


For your face…

The minimalist packaging and clean scents of Kiehl’s products make its skincare range perfect for sharing. We love the classic Ultra Facial Cleanser – it cleanses effectively to remove the oil and debris build-up from throughout the day, yet is PH-balanced to maintain the skin’s natural balance. Pair with the Ultra Facial Cream for a lightweight texture that continuously replenishes your skin with moisture throughout the day.




For your hair…

Aveda’s extensive haircare ranges mean that you’ll find a product to suit any hair type. Its Pure Abundance collection will lift and boost the thickness of your locks, while the jasmine, peppermint and ylang ylang ingredients offers a fresh awakening aroma.

Better still, Aveda is the first beauty company to manufacture with 100% certified wind power and use 100% post consumer PET in its packaging – helping you minimise your impact on the planet through your everyday routine.  




For your skin…

When it comes to long-lasting skin nourishment we recommend Weleda‘s iconic Skin Food – a universal saviour has been softening skin since 1926. This product is packed with calendula and chamomile in a rich-base of oils and beeswax for a rich lotion that can be applied wherever a little care is needed – from dry hands to chapped heels.

You can even use it as a moisture-boosting facemask – the Weleda team demonstrated this during London Collections Mens in the Model Zone, where models were given a special SOS Skin Food Facial to restore radiance.




For your lips…

The Island of Jersey provides both home and inspiration for Seascape Island Apothecary. Each product includes locally sourced ingredients, such as beeswax and essential oils, the latter’s restorative properties helping to balance personal care with wellbeing.

The brand’s Peppermint Lipbalm includes Jersey Honey and Jojoba Seed Oil to moisturise and protect chapped lips, while the 100% natural Peppermint essential oil offers a refreshing tingle on the lips.




For your body…

As recommended by Lucy WilliamsMalin + Goetz bodycare is a firm Positive Luxury favourite. Try the sage, bergamot or rosemary bodywashes for enriching herbal formulas that are blended to hydrate and purify without causing irritation or drying the skin.

We love how it devotes the apothecary-style packaging to highlighting its paraben-free ingredient list – making products easy on the eye and the planet.



If you enjoyed this, you might like to read Beauty Focus: Oils to Nourish the Skin or Demystifying Beauty Formula.

Sophie Corfan