Positive Week 2017: Latest News

We’re excited to announce Positive Week, a celebration of our mission to inspire people to buy better and influence brands do better. This year, Positive Week runs from 2nd to 8th October 2017. Here, you’ll find all the latest news surrounding the event.



Each day of the week will focus on a particular pillar of sustainability – environmental, social, governance, philanthropy and innovation – to highlight how our brands to trust are committed to doing good across these key areas.


What’s on during Positive Week?

Monday 2nd October: Welcome Breakfast Panel
To kick-start Positive Week, we’re hosting an exclusive breakfast panel on sustainability in the luxury industry, taking place at London’s Hotel Cafe Royal.

Presented by Positive Luxury CEO Diana Verde Nieto, inspirational thought leaders and key speakers from Selfridges, Baume & Mercier and Forevermark will share insights on best practices and the benefits of being a brand that cares.


In partnership with



Wednesday 4th October: Re-Writing Your Narrative

Wednesday 4th October sees our VIP panel discussion titled “Positive Storytelling: Re-Writing The Narrative”. Our Ambassador Storm Keating will be presenting in this inspiring discussion on positive living. Borrowing the skills of renowned visionaries and advocates including Stephen Webster and Julietta Dexter of The Communications Store, we’ll focus on how an inspiring narrative enables brands – and individuals – to connect with an audience that cares.



Weekend: Shop with Purpose
To wrap up Positive Week, we’ll be engaging in a healthy dose of retail therapy by promoting the stores of brands to trust across our communication platforms.

Our handy digital shopping guide will help you to discover exquisite craftsmanship and products, alongside our brands’ commitments to protecting people and the planet.


Sign up to our newsletter for exclusive updates in the run-up to the event, and look out for exciting Positive Luxury content online – join the conversation by using our hashtags #positiveweek, #positiveluxury, #brandstotrust, #butterflymark, and #followthebutterfly.

Rebecca Wallace