In the News: Luxury brands embrace experiential marketing to stay relevant
IN THE NEWS
Luxury brands once relied on the tailored customer experience perfected at boutique storefronts on the most fashionable streets of the world’s most glamorous cities to bring their ethos to life. With a new generation of luxury consumers interacting with brands online rather than in-person, it can be difficult for a brand to differentiate itself and play up the nuances of its legacy, heritage, and superior production.
Shopping used to be something people had to do. Now, it’s something people do because they want to. And many people don’t want to shop in the traditional retailers that once lined the streets of America. Brick-and-mortar shops are feeling the pressure as Amazon takes 50% of the growth in US online retail sales in 2017; many…
Nations have agreed that the world needs to completely stop plastic waste from entering the oceans. The UN resolution, which is set to be sealed tomorrow, has no timetable and is not legally binding. But ministers at an environment summit in Kenya believe it will set the course for much tougher policies and send a clear signal to business.
Supply chain transparency is an urgent issue facing retail organisations today – it’s often deep down in the supply chain where the most significant brand, reputation and financial risks live. related to Apparel, Manufacturing, Social & environmental responsibility, Bamboo Rose,
On Monday, the LVMH group started its first Italian professional training programme in Florence, where it established a branch of the Institut des Métiers d’Excellence (IME), its vocational training institute. On this occasion, the French luxury group’s Director for Human Resources and Synergies, Chantal Gaemperle, spoke to FashionNetwork.com about the new needs of the luxury goods industry.
With luxury retail being so competitive, many firms are trying to find new ways to garner foot-traffic and brand loyalty. Many have staged elaborate, consumer-friendly affairs, intending to cast a wide net. Harrods, on the other hand, has taken a different, more micro approach.
Fermented fabric maker Nanollose surged 22 per cent after showing off the world’s first plant-free rayon fibre – which it hopes will revolutionise sustainable fashion. It’s the first commercially valued fibre made by the Perth-based company using a process which converts waste from beer, wine and liquid food industries into fabric-making cellulose.
After a long and strong wave of offshoring – manufacturers moving their factories abroad, often to low-cost countries such as China – limits to that model have emerged, especially in the fashion industry. These include hidden costs in logistics, quality and in coordination, as well as counterfeiting, negative impact on the environment and poor working conditions.
POSITIVE LUXURY BRANDS AS SEEN IN…
We’ve reached the point in SIHH preview season (which is how we watch media folks tend to regard the holiday season) when we would normally reveal which of its collections IWC will be focusing on in 2018. This year, however, things are a bit different.
For World Aids Day 2017, Grassroot Soccer – an adolescent health organization that leverages the power of football to educate, inspire, and mobilize at-risk youth in developing countries – is launching a limited edition HOODI. In collaboration with fashion designers, musicians and football legends, the NOHOODINOYONI (no glove no love) campaign aims to raise funds…
Fashion bible Women’s Wear Daily kicked off Art Basel in style Monday night. It was an evening of art, fashion (and Belvedere vodka!) at the brand-new Paradise Plaza event space in the Miami Design District. The pop-up exhibit showcased the cross section of fashion and art, with images from the Fairchild archive, curated by WWD’s renowned …
Whether you’re looking for a gift to give a jewellery fanatic who could rival Elizabeth Taylor, or want to find a sentimental piece given with love, jewellery is always high on the Christmas list. Perhaps, you’re even planning to pop the question this year.
Check out a high top that would make Poe Dameron proud. StarWars.com Team Po-Zu’s Resistance high tops are getting a special modification: Badges. The new Resistance Badge is Po-Zu’s latest wonder of Star Wars-inspired footwear, revealed here exclusively.
Luxury hotel developer Song Saa Resorts has unveiled a plan to transform 400 hectares of land in the Banteay Srei district of Siem Reap province into an eco-tourism resort with an initial investment of $3 million, according to a release on the Ministry of Environment’s Facebook page yesterday.