In the News: Sustainability, emotional appeal drive millennial consumers
IN THE NEWS
Millennials are on track to become the dominant workforce by 2020 and currently represent $2.5 trillion in spending power.
In a world where facts and figures are increasingly called into question, luxury brands will need to lead with emotion and values rather than rationality to succeed.
If we continue to consume the way we do then forests, oceans and weather systems will collapse. We need an unprecedented cultural revolution in the way we relate to our planet.
Officials in Brussels announced last week that the European Union is taking steps to eradicate plastic waste, with a goal set to make all packaging recyclable or reusable by 2030. The commission’s vice-president, Frans Timmermans, told The Guardian it’s past time to get rid of “single-use plastics that take five seconds to produce, you use it for five minutes and it takes 500 years to break down again.”
Landmark deal means multinational apparel brand will pay up following delays over fixing hazards at its factories Unions representing Bangladeshi textile workers have reached a landmark $2.3m settlement with a multinational apparel brand after it was accused of delays in remedying life-threatening hazards at its factories.
WEF 2018 will deal with the crisis of a fractured world – not only in world relations but within societies
The companies are part of an emerging “restoration economy” focused on reforestation and otherwise restoring degraded land. In a new report, The Business of Planting Trees , the nonprofits World Resources Institute and the Nature Conservancy examine the industry and argue that it’s a field more investors should consider putting money into.
In 2014, Schmidt’s made its natural deodorants in a 1,200-square-foot facility that had only four employees; a pet turtle lived in the bathroom. It offered its products in jar form, and you could only buy them at farmers markets and natural grocery stores.
It’s tempting to regard artificial intelligence as a threat to human leadership. After all, the very purpose of AI is to augment, improve, and ultimately replace human intelligence, which is still widely regarded – at least by us humans – as our key competitive advantage.
POSITIVE LUXURY BRANDS AS SEEN IN…
The cosmetics brand, which does the majority of its business through its own Kiehl’s-branded stores and on Kiehls.com, is now using text messaging as a way to keep customers coming back. Working with a company called OrderGroove, the company is defending its market share by creating text-message-based order and re-order capabilities this month.
Beating inside the mechanical heart of the Parmigiani Bugatti Type 370 prototype are some parts quite unlike the others – parts that, instead of being crafted by milling machines, have been 3D printed. “We use 3D printers almost on a daily basis,” says Florin Niculescu, Parmigiani’s vice-president of product development.
From the classics you know and love to vegan sparklers, here’s everything you need to drink.
Weleda’s latest launch is a natural balm to provide care and protection for sore nipples, cracked skin and chafing. Joining the brand’s range of maternity products – including Nursing Oil and Nursing Tea – Weleda’s Nipple Balm is made with organic golden calendula extract, known for its gentleness and mildness as well as its skin-healing properties.