Brands That Care: Kids Brands Innovating with Materials

While ethical clothing for adults is increasingly a hot topic in the media, and catered for by a growing number of major brands, sustainable products for kids can be harder to find. Thankfully, more and more brands are offering beautiful, sustainable products for children and babies – and Positive Luxury is proud to work with many of them as Brands to Trust. From pacifiers made from rubber trees, to hand-crocheted toy buddies, here are our favourites.

 

Leggybuddy

 

 

Special toys create memories that stay with you forever; we can all remember a favourite teddy or a much-adored doll. Leggybuddys are impossible not to fall in love with. Intended to replace the trend for cheap, disposable toys, Leggybuddys are designed by brand founder Suzana Pezo Sommerfel and are hand-crocheted in Europe. Each adorable toy mouse, frog or cow by the Zurich-based business is designed to last, be passed down to the next generation of children, and cherished by their lucky owners for years to come. 

 

LEGGYBUDDY
Alba White Mouse in Pink Dress – L

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LEGGYBUDDY
Classic Music Star Mozart Glockenspiel

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LEGGYBUDDY
Victor the Hero – L

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Hevea Planet

 

 

Danish brand Hevea found the healthy, alternative solution to plastic chemicals in baby products…with a specially-designed, all-natural rubber that is non-toxic and naturally soft.  From pacifiers and teats to rubber duck bath toys, the rubber tree Hevea Brasiliensis is both their namesake and the core material in their products. Rubber is also good for the environment as it is quickly biodegradable and the trees are sustainably grown over many decades.

 

HEVEA
Brown Pacifier Holder

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HEVEA
Star Ball Natural

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HEVEA
Kawan Jumbo Rubber Duck

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Virus Clothing

 

 

Virus Clothing makes stylish clothing for boys that are made from responsible textiles, and their range allows for cool styling head-to-toe – think sailor tees, mini plimsolls, lumberjack shirts , bermuda shorts. The brand works with ethical manufacturers to make clothes from organic cotton that are botanically dyed, which means the colouration is derived from plants, fruit and vegetables. The result? Super-soft hoodies in blueberry, bamboo, and coffee hues, and formaldehyde-free tees and trainers for your little ones to cause all sorts of trouble in.

 

VIRUS
Crusoe Bermuda Shorts (Military Green)

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VIRUS
Virus Shirt (Red)

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VIRUS
ViRUS Slingshot

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Seascape Island Apothecary – Les Petits

 

 

Jersey beauty brand Seascape Island Apothecary pays as much care and attention to their ingredients as you do to your little one. The brand’s range of sweetly-scented baby products are designed to be gentle both on baby’s delicate skin and on the environment. Products such as the Bubble Bath combine calming extracts of Jersey lavender, chamomile and mandarin, making bathtime something to look forward to. Jersey beeswax, olive oils and Shea butter are also used to make for skin-softening formulations. The Les Petits range does not contain parabens, silicones, SLS, petroleum, artificial colours and artificial fragrances and is also sulphate-free, suitable for vegetarians, and does not test on animals.

 

 

SEASCAPE ISLAND APOTHECARY
Les Petits Bubble Bath

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SEASCAPE ISLAND APOTHECARY
Les Petits Hair and Body Wash

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SEASCAPE ISLAND APOTHECARY
Les Petits Body Lotion

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Po-Zu

 

If you’re looking for a shoe company which works hard to be truly sustainable, look no further. Po-Zu’s boots and sneakers contain no pesticides, bleaches or toxic dyes and are made by fairly-paid workers in Portugal. The brand uses environmentally-friendly materials across their range, from Pinatex pineapple skin, to recycled leather.  Also, if your kids are Star Wars fans, they will love Po-Zu’s latest exclusive collaboration with the film franchise. The leather-free Rey vegetarian boot is made of artisan tweed and cork. With a built-in shock absorbing coconut fibre Foot-Mattress™, combined with a flexible natural rubber sole, Po-Zu’s boots makes running around the park or playground a breeze for kids.

 

PO-ZU
Rey – Brown

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PO-ZU
Resistance – Black

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PO-ZU
Stormtrooper – White

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If you enjoyed reading this article, you might also like Brands That Care: When Material Innovation Meets Respect for Craftsmanship or Brands that Care: Sustainable Development Goals

Olivia Gagan