IN THE NEWS
LONDON, United Kingdom – When Alexia Inge and Jessica Deluca co-founded Cult Beauty 10 years ago, the duo were sick of traditional brick-and-mortar stores. “We were just two very frustrated customers,” said Inge. “I hated the department store experience because it was based on commission and retail associates often pushed one brand only.
The scale of the problem illustrates H&M’s vast size – as one of the world’s largest clothing manufacturers, it produces hundreds of millions of items each year. There are so many that a power plant in Vasteras, the town where H&M founded its first store, relies partly on burning defective products the retailer cannot sell to create energy.
It’s no secret many women like to shop, but as the balance of wealth shifts globally, women’s influence in the luxury sector is growing stronger. Their discretionary income may be less than men’s, on average and in the aggregate, but it’s rising.
As eBay Fashion attempts to establish itself as a viable retail player in the Amazon age, the e-commerce platform is launching a new digital and social campaign to lure in young millennials and Gen-Z shoppers. The campaign, titled “Wear It Your Way,” is part of a broader rebranding strategy to reach mobile-obsessed customers that are increasingly turning to social to find style inspiration and shop.
To save money, brands will also use thinner fabrics or synthetic blends. But the less dense a fabric, the less durable it typically is, and while synthetic blends do tend to hold color better over time, they often don’t do as well with repeated laundering.
The cherry tree is a popular metaphor for understanding sustainability as modeled after the regenerative framework of nature. Introduced in Braugart’s and McDonough’s book “Cradle-to-Cradle: Remaking the Way We Make Things,” the cherry tree exists as part of a complex system of give and take with the natural environment: It takes sunlight, rain; it gives blossoms, food.
Cocoa is probably the most sustainable of all internationally traded commodities, so there are several “feel-good” reasons for eating the chocolate made from it this Easter-at least when the cocoa is grown by smallholder producers and traded by processors that are committed to equitable sharing of profits.
POSITIVE LUXURY AS SEEN IN…
2016 était l’année du récit. 2017, celle de la vérité. 2018 sera quant à elle dédiée aux émotions, si l’on en croit le nouveau rapport publié par Positive Luxury, une plate-forme qui aide les marques à se rendre désirables, grâce à la mise en place de pratiques éthiques et durables.
POSITIVE LUXURY BRANDS IN THE PRESS
It’s often said that if you want to launch a successful business, there’s nothing more important than knowing your audience. Joanna Dai arguably couldn’t have known her audience any better when she launched a high-end fashion brand for professional women back in October 2016. That’s because she was her audience.
Po-Zu has brought a new look to Star Wars shoes since they acquired a Lucasfilm license. Before they brought Rey boots onto the scene, not many options existed for casual galactic footwear. And now their eco-friendly, made from sustainable materials offerings have expanded to include every kind of Rey shoe you can imagine, Chewbacca boots, sneakers covered in porgs, and their newest style, Han Solo sneakers.
Pratt Institute will honor Gabriela Hearst, Uruguay-born, New York-based womenswear designer, with the Pratt Fashion Visionary Award at its annual runway show Pratt Shows: Fashion on May 3, 2018. Editor in Chief of Harper’s Bazaar, Glenda Bailey, will present the award to Hearst.
Discover GABRIELA HEARST
MOMOC is a new environmentally conscious sustainable and ethical timeless shoe brand from Spain that locally produces and sources a considerable amount of their materials. Their products are hand-made with high quality; they are stylish, elegant and comfortable. This sustainable brand donates 2% of their profits to non-profit organisations engaged in reforestation and the reintegration…