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Selfridges is continuing its drive to minimise eco-damaging waste with its latest initiative being to remove all single-use plastic bottles of carbonated drinks from its stores. That follows its announcement last year that it was transforming used single-use coffee cups into its famous yellow carrier bags.
Louis Vuitton and Angry Birds may seem totally unrelated, but more and more luxury brands are creating digital games to keep customers in their branded worlds just a bit longer. The latest example is Hermès, which recently released a mobile app called H-pitchhh.
Maison Margiela creative director John Galliano is the latest designer to go fur-free. He’s joining the likes of Gucci, Versace, and Michael Kors-brands which have all made similar announcements recently. But other than Giorgio Armani, who went fur-free in 2016, Galliano is the only one who shows at couture week in Paris.
Share to email Share to facebook Share to twitter Share to linkedin Share to google Would you pay a premium for a shirt that was made partly with old plastic bottles salvaged from the ocean? Clothing company Gant is betting yes, and introducing a new lineup of men’s and women’s technical shirts that will incorporate PET waste recovered from the seas and upcycled into fabrics.
WWF, the United Nations and WiLD Studios have teamed up to launch Project Extraordinary, a global initiative to enlist the world’s top marketers and agencies to generate consumer awareness and action around sustainability. With an aim to reach 1 billion people by 2020, the project wants to inspire brands to make sustainability so desirable that global consumers will prioritise it as a key purchasing decision.
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GUEST COLUMN: How will ethics drive consumer engagement in the jewellery industry? – Professional Jeweller
As Positive Luxury’s Predictions Report identifies, it’s imperative that jewellery brands harness the power of those responsible practices to drive consumer engagement in order to stay ahead. According to the report, sustainability is increasingly viewed holistically to encompass interconnected issues related to diversity, gender equality, philanthropy, and animal welfare.
For Corsini, the appeal of working with luxury companies is as much about their entrepreneurialism as their creativity. “This is an industry where the environment has changed dramatically over the past few years,” he says. “Increasingly, it’s how they interact with new consumers through new channels, so they have to be innovative and capable of adapting.”
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Joanna Dai worked 14-hour days for 8 years in investment banking. Constrictive clothing (waistbands that don’t expand), scratchy tags, cumbersome lining, designs lacking function (fake pockets). She simply got tired of tailored pieces that weren’t functional as well.
Following its special charity “Small Pilot” model, IWC has unveiled a new upgrade for the Ingenieur Chronograph Sport watch. The new release is the first time that IWC has combined the bidirectional winding system from its 69000 calibre family with a model from its Ingenieur line.
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Like a vintage Jag or a 1982 red burgundy, ageing gracefully is something every man must aim for. And – if you’re dedicated to achieving Clooney levels of silver fox – it all starts in one place: your grooming regime.
Premium vodka brand Belvedere has expanded its portfolio with the launch of a new flavoured expression, called Ginger Zest. The new expression is created by extracting fragrant oils from ginger, lemon and grapefruit that have been immersed in Belvedere Vodka.