In the News: Luxury brands embrace experiential marketing to stay relevant

IN THE NEWS 1 Luxury Brands Embrace Experiential Marketing to Stay Relevant Luxury brands once relied on the tailored customer experience perfected at boutique storefronts on the most fashionable streets of the world’s most glamorous cities to bring their ethos… Continue Reading

Monthly Must-Have: JEM Jewellery Ethically Minded

Positive Luxury Monthly Must-Have JEM Octagone

In our monthly must-have, Positive Luxury selects an iconic item from #brandstotrust that we’ve been coveting. This month we’re going for gold with JEM Jewellery Ethically Minded’s gorgeous Octagone Collection… Telling a story of structured, yet distorted shape, the Octagone… Continue Reading

Stones, Tones & Jewellery’s New Gold Standard

  There’s a new alchemy in the mix of precious metals, diamonds, and coloured gemstones.   Beauty’s new by-word is fair – and traditional hand-finished sophistication in jewellery is no longer legitimately luxurious unless it also comes ethically sourced and… Continue Reading